Consumer Goods
Brands with real product, real margin, and real loyalty, from better-for-you CPG to category-defining personal care.
We back operators building consumer brands people actually come back to. Unit economics that hold. Distribution earned instead of bought. A product you'd hand to someone you care about.
Consumer is where we spend the most time. We look for founders who understand that brand is the last thing that compounds, after product, price, and the discipline to keep both honest.
What we look for
- Honest unit economics from day one
- Repeat behavior across cohorts, not acquisition spikes
- Founders who can describe their best customer in one sentence
10 partnerships
Olipop
The good-for-you nostalgic soda.
California Naturals
Trusted clean beauty, capturing the ease of California living.
The Absorption Company
Science-backed supplements for optimal absorption.
Starface
Turning breakouts into bold self-expression.
Earth+
Science-backed skin repair.
Harry's
Premium shaving and grooming, at a fair price.
Lume
Whole body odor control, clinically proven.
Mando
Stay fresh all day, everywhere.
Flamingo
Body care designed for every woman.
Coterie
Premium baby care for healthier skin and better sleep.