Earth+

We invested in Earth+ at Seed because the team is approaching skin repair from a scientific angle that most consumer beauty brands skip entirely. The product is still in development. But the thesis is clear, the founders are credible, and the category is genuinely ready for real science.

The beauty and skincare category has spent the last decade getting more sophisticated in positioning and almost not at all more sophisticated in formulation. Real actives buried under vanity ingredients. Packaging that suggests science the product doesn't deliver. Price-to-efficacy ratios that are hard to defend. A brand built on genuine skin science, with genuine patent-grade formulation work, is a meaningfully differentiated bet in this category.

Stealth investing is high-risk by definition. We do it when the operators and the approach make the risk worth the position. Earth+ clears that bar. The founding team has category credibility, the scientific approach is specific, and the build-out plan is paced for the long arc.

We'll say more about the company when the product is ready. Until then, we're patient Seed-stage capital.

Earth+ is a science-backed skin repair company, currently in stealth. Details will follow when the product is ready for the world. Until then, the team is building quietly and well.

The company has been intentionally restrained about public visibility during the development phase. A discipline we respect and one we encourage in early-stage consumer brands where premature marketing usually degrades the product it's trying to sell.